MELBOURNE SEO SERVICES
SEO Services Melbourne – Get better results from your SEO without the smoke and mirrors.
Because we’ve got Search Engine Optimization down to a science, it’s no mystery why our clients are seeing their rankings go up, their traffic improve and ultimately, their results/sales increase.
Search engine optimisation (SEO) is one of the most efficient ways to drive traffic to your website and convert visitors into potential leads. Most large businesses prefer to outsource their SEO tasks to specialised SEO agencies. However, some small businesses refrain from participating in any kind of SEO activities, whether due to their budget or having limited knowledge on the topic. Although an SEO agency helps businesses improve search rankings and visibility, having a small budget should not stop you from developing the online presence of your business. So, before you decide to outsource work to an SEO agency, here is a list of 10 simple SEO tasks that you can do in house.
1. Keyword research
The first step of implementing an SEO strategy is to do keyword research. We work with you on developing the right SEO content for your website as you hold better knowledge of keywords that refer to your products or services. We use the latest SEO tools and Google SEO resource to work with phrases related to your business to help identify any keyword opportunities you may be missing.
2. Know your competitors
To set a benchmark for your SEO activities, we research the work of your competitors or businesses in a similar niche. Closely monitor all the activities of your competitors, from movement in SERPs, to guest posting and social media activity. This will give you an insight into the SEO strategies they are using to attract their target audience.
3. Create content
One of the key factors in improving your online presence, is creating great content that is both useful and interesting. Be creative, and tell your viewers how your products and services can help them. DLL SEO Services can create your content by understanding the interests of your target audience and providing them with valuable, actionable information.
4. Optimise your content
To optimise your content for SEO, we use keywords strategically. We start by creating catchy titles, headlines or subheadings and naturally placing your keywords within these texts. Create optimised but intriguing meta descriptions of your content, which will appear on the search engine results page.
5. Structure your content
Audiences easily lose interest if they find content difficult to read – particularly if it is not visually comprehensible. To make your content appealing and keep your audience engaged, we ensure that your content is properly structured, and uses easily readable features such as bullet points and subheadings.
6. Sharing your content on social media
If you already have a significant number of followers on social media platforms, we can also utilise those platforms to increase the visibility of your content. Publish a few snippets of your content on your social media channels and provide a link to your website, to encourage user engagement.
7. Expand your network
Guest posting is a great way to increase the credibility of your website, products and services. Reaching out to micro-influencers in your niche or other small business who can promote your products or services on their blog or social media channels or link your content within their content. Not only will this increase exposure of your brand, service or product, but will also improve your backlink profile, which will have a positive impact on your overall SEO.
8. Create internal links
Another great strategy to improve SEO is by creating internal links. By internal linking according to your website structure, you can connect two or more pages of your website with each other. Internal links help in improving keyword rankings and content readability, and they make it easier for Google to crawl your webpages. It is also a way for Google to identify the most important pages of your website – such as product or service pages.
9. Create SEO friendly URLs
SEO friendly URLs play an important role in ranking a website on search engine results pages. We help you create a unique URL for your website that is easily readable and also relates to your business and the topic of that particular page. Where appropriate, you can also add relevant keywords in URLs to boost rankings.
10. Create a sitemap
We generate a sitemap with a list of individual pages of your website can make your SEO more efficient. A sitemap helps search engines to index and understand a site and its architecture. It also makes it easier for the audience to navigate your website, contributing positively to the overall user experience.
SEO Search Engine Optimisation
Having an awesome looking, and functional website is useless unless people find you. After years of trial and error on our own websites, we have learnt what not to do when it comes to getting your website ranking highly on Google and other search engines.
SEO can be performed on new or existing websites, with some results taking only a matter of days depending on the competitiveness of your market and keywords. We got our customers websites up and ranking without spending additional money on Adwords or Facebook promotions.