Search engine optimisation (SEO) is one of the most efficient ways to drive traffic to your website and convert visitors into potential leads. Most large businesses prefer to outsource their SEO tasks to specialised Melbourne SEO agencies. However, some small businesses refrain from participating in any kind of SEO activities, whether due to their budget or having limited knowledge on the topic. Although an SEO agency like DLL SEO Services helps businesses improve search rankings and visibility, having a small budget should not stop you from developing the online presence of your business. So, before you decide to outsource work to an SEO Melbourne agency, here is a list of 10 simple SEO tasks that you can do in house.
1. Keyword research
The first step of implementing an SEO strategy is to do keyword research. As you are the master of your business, you hold better knowledge of keywords that refer to your products or services. However, using tools like Google Keyword Planner or SEMrush to enter phrases related to your business can also help identify any keyword opportunities you may be missing.
2. Know your competitors
To set a benchmark for your SEO activities, you can observe the work of your competitors or businesses in a similar niche. Closely monitor all the activities of your competitors, from movement in SERPs, to guest posting and social media activity. This will give you an insight into the SEO strategies they are using to attract their target audience.
3. Create content
One of the key factors in improving your online presence, is creating great content that is both useful and interesting. Be creative, and tell your viewers how your products and services can help them. Instead of outsourcing this task, create your own content by understanding the interests of your target audience and providing them with valuable, actionable information.
4. Optimise your content
To optimise your content for SEO, use keywords strategically. You can start by creating catchy titles, headlines or subheadings and naturally placing your keywords within these texts. Create optimised but intriguing meta descriptions of your content, which will appear on the search engine results page.
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Audiences easily lose interest if they find content difficult to read – particularly if it is not visually comprehensible. To make your content appealing and keep your audience engaged, ensure that your content is properly structured, and use easily readable features such as bullet points and subheadings.
6. Share your content on social media
If you already have a significant number of followers on social media platforms, you can utilise those platforms to increase the visibility of your content. Publish a few snippets of your content on your social media channels and provide a link of your website, to encourage user engagement.
7. Expand your network
Guest posting is a great way to increase the credibility of your website, products and services. Reach out to micro-influencers in your niche or other small business who can promote your products or services on their blog or social media channels or link your content within their content. Not only will this increase exposure of your brand, service or product, but will also improve your backlink profile, which will have a positive impact on your overall SEO.
8. Create internal links
Another great strategy to improve SEO is by creating internal links. By internal linking according to your website structure, you can connect two or more pages of your website with each other. Internal links help in improving keyword rankings and content readability, and they make it easier for Google to crawl your webpages. It is also a way for Google to identify the most important pages of your website – such as product or service pages.
9. Create SEO friendly URLs
SEO friendly URLs play an important role in ranking a website on search engine results pages. Create a unique URL for your website that is easily readable and also relates to your business and the topic of that particular page. Where appropriate, you can also add relevant keywords in URLs to boost rankings.
10. Create a sitemap
Including a sitemap with a list of individual pages of your website can make your SEO more efficient. A sitemap helps search engines to index and understand a site and its architecture. It also makes it easier for the audience to navigate your website, contributing positively to the overall user experience.